Why Grow

With today’s growing social media popularity it is necessary ensuring your brand has an on-line presence, but this is just not enough anymore. Moms need to try products, see if they work, see whether their kids enjoy them, learn about them, and if they’re happy they’ll spread the word faster than you can imagine. Word of Mouth is by far the most effective marketing tool in this niche market.

Impact

Grow distributes 50,000 sample packs to moms across South Africa each year. Sample groups of parents with kids aged 2 up to 6 years old are drawn from nursery schools. Parents with babies aged 2 months to 2 years are reached through organised play group franchises.

Free to Try

The sample packs are completely FREE to schools and parents. People love receiving useful and interesting products, and as the products are targeted directly at kids and parents, you can be guaranteed that your product will be tried.

Market Research

Every parent who receives a Grow sample pack is emailed a link to a short on-line survey, where they rate the products they try. This input makes up market research reports providing invaluable consumer feedback.

Credibility

The school principals endorsing Grow's sample packs are well respected and carefully selected, adding credibility to your product, ideal for launching or re-launching products.

Increased Loyalty

Grow's sample packs enable consumers to try your product before they buy it, giving you their evaluations and building brand loyalty at the same time. These participants then recommend your products to friends through their social networks and increase your sales virally.

Cost Effective

Grow gets your product directly to key influencers in your market at a fraction of the cost of traditional advertising.

No Waste

Only registered schools and their pupils’ parents receive the packs, eliminating waste.

Timing & Frequency

Sample packs are distributed at the beginning of each school term, and just before schools close for the year, totalling 5 drops a year.

Ethical Marketing

Ethical, efficient marketing is of utmost importance to Grow and it is for this reason that sample packs are distributed directly to parents and not to children. Most products or material included in the packs are associated with Healthy Foods, Hygiene, Education, Safety or Creativity. This guarantees appropriate and useful content and maintains the enthusiasm of parents and playschools.